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Pinterest’s Secret Board, a Feature Already in Springpad, Made Me Realize Pinterest’s Priceless “Pretty Factor”

I see in my email today a notice from the Pinterest team about its new Secret Board feature.  Isn’t that just Springpad? Except that Springpad ALSO enables multiple users to share a board, store checklists/tasks, add multiple photos onto in a gallery, add reminders, and finally add an item onto multiple notebooks.  And then right is when I realize that there is a component here that is beyond just features, there is the  “pretty factor.”

It’s the white dreamy layout , the white border around each image, juxtaposed against a gray canvas Pinterest has.  And I realize that Pinterest also applies some processing to its images. I love Springpad but I would continue to use Pinterest as a window to all things beautiful…..I hope that Springpad up the game with its design!! Or perhaps, Springpad is the Type A OCD equivalent to the more dreamy  elusive inspirational Pinterest. Looking at Pinterest is a guilty pleasure that is not going away because it’s so darn pretty!!!

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